Interview: Business Succession Is More Than a Change in Leadership - It's an Identity Shift.
- 3 days ago
- 1 min read
Four years ago, our Managing Director, Cedric Schütz, assumed leadership of Grünewald Consulting GmbH as the third generation of the family to do so - taking on far more than just a business.
Business succession is about much more than assuming responsibility for financial performance, strategic direction, and key decisions. It also means preserving an established corporate culture, developing your own leadership style, and finding the right balance between continuity and change.
In the latest episode of the AWEOS DeepDive, Cedric Schütz and Melanie Donaldson explore the realities of business succession:
From navigating the transition to the next generation and the experiences that shaped leadership during challenging times, to discussing how a family-owned business can continue to evolve without losing its identity.
The conversation also covers topics ranging from personal responsibility and modern leadership to the opportunities created by technological innovation and the challenges currently shaping Germany's Mittelstand.
The result is an open and authentic discussion about succession, transformation, and the future of family-owned businesses—offering personal insights, strategic perspectives, and practical experience.
If you would like to learn more, you can watch the full interview here:
